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Sico's emerging colour trends for 2006-2007
Luxurious, opulent, rich and mysterious —
violets ARE BACK!
Passion for luxury is not flagging. Against a backdrop of "I want it
all now!", people no longer accept the idea of not being able to
have what they yearn for. Incidentally, all the luxury trademarks
conform by making abundant use of seductive images to reflect
high-end products. Today's consumers long for a better life and more
comfort to counter an unstable and binding economy.
With this in mind, we see the dramatic return of a range of colours
associated with richness, opulence and luxury—deep violet, aubergine,
blackcurrant and plum brown, along with superbly intense colours
like marine, emerald and teal.
Always at the forefront when it comes to the latest trends, fashion
designers have already accentuated their latest collections with
such rich colours. The trends that strut the catwalk today are
likely to make their entry into the home tomorrow.
Be on the lookout!
The marketing team
SICO
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